One of the main ingredients of a company’s success is to properly communicate to partners and customers about itself: mission, products and services, competitive advantages, etc. Often huge sums of money are spent on impressive and beautiful, but totally ineffective advertising campaigns. The author made a revolution in marketing a few years ago by proposing to use the StoryBrand method of storytelling and the basics of classic dramaturgy to promote brands. Marketing messages and advertising campaigns are built on the principle of creating a work of art – emotionally, interesting, with a clear plot, plot twist, climax and denouement. The client in this method becomes the ‚hero‘ and the company becomes the ‚guide‘ that helps to solve his problem. The StoryBrand method allows you to tell your brand in a proper, clear and fascinating way, so that customers not only hear and understand you, but they will remember and love your brand with all their hearts and will be loyal to you for many years. Donald Miller is the CEO of StoryBrand; he has helped thousands of executives create and deliver marketing messages to their target audiences. This audiobook is about his pioneering method, becoming a The New York Times bestseller and highly regarded by marketers around the world.
Medium: Audio Books
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Studio: Альпина Паблишер / Alpina Publisher
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