Harvard Business Review is the world’s premier business magazine. This new collection contains the most useful articles from HBR magazine on the topic of sales. You’ll learn how to adapt your sales department structure to your company’s lifecycle, make the best use of micro-markets, and identify influencers in the buying center on large deals. You’ll understand what’s wrong with solution selling and how to win a deal through the deciding factor. This compendium also covers issues related to managing your sales force. How do you get your sales and marketing departments to start working cohesively? How many sales people do you need to maximize your profits? How to motivate your managers and properly use the system of rewards for successful transactions? Tips tested by time and practice, research results from leading experts in marketing and sales, CEOs and professors of business schools will help improve sales strategies and increase the number of deals closed.
Medium: Audio Books
Bildformat:
Studio: Альпина Паблишер / Alpina Publisher
Erscheinungsdatum:
