The book is voiced by artificial intelligence. It was designed specifically to read text, can learn and is constantly getting better. For your advertising to be effective, you need to clearly understand what motivates your target audience during the buying decision. The author says that the buyer’s decision is often influenced by prejudices such as that if there is a line for a product, then it is definitely worthwhile, or that you should only take the same beer in a bar. How to recognize them in advance and protect yourself from reckless marketing moves when promoting your product without wasting money on promotion? Richard Shotton discovers the 25 most common biases, based on real cases, experts‘ opinions and the results of studies and experiments (conducted by the world’s leading scientists such as Nobel Prize winners Daniel Kahneman and Herbert Simon or psychologists Elliot Aronson and Leon Festinger), including his own, and gives marketers the tools to turn each of these biases to the company’s advantage. Knowing exactly what it is that keeps your customers from making a purchase will enable you to use this knowledge to the benefit of your marketing campaigns and significantly increase sales.
Medium: Audio Books
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Studio: Альпина Паблишер / Alpina Publisher
Erscheinungsdatum:
